Zincone Search Engine Marketing runs Google Ads, Google Local Services Ads and Microsoft Ads for local service businesses that need the phone to ring — then builds the websites, reputation follow-up and phone agents that turn those clicks into booked jobs. Run personally, never by an agency pod.
Platforms I manage
Industries I specialize in
Brandon Zincone is a freelance Google Ads specialist and PPC consultant based in Ontario, Canada, working with local service businesses across North America. He has 18 years of paid search experience and has managed more than $70 million in ad spend across Google Ads, Google Local Services Ads and Microsoft Ads.
Every account is run personally, on a flat monthly fee rather than a percentage of ad spend, month to month with 30 days notice to cancel. Typical clients are landscaping, lawn care, pest control, tree service, HVAC, plumbing and roofing companies, plus legal, medical, dental, automotive, cleaning, and other local service businesses that need reliable leads. I also work with agencies that need white label Google Ads management.
I run the follow-up systems through Go High Level too: simple websites and landing pages, reputation review requests and response help, and trained phone agents who answer the leads your ads generate so nothing falls through the cracks.
Most accounts I take over are bleeding budget on broad match waste, bloated keyword lists and weak ad copy. I fix the leaks first, then scale what works.
Ads send traffic. Websites, reputation follow-up and phone agents turn that traffic into booked jobs. I run it all through Go High Level so nothing falls between the click and the customer.
Search, Performance Max and remarketing built around profit, not impressions. Tight match type control, negative keyword hygiene and ad copy that earns the click.
The pay per lead unit above the search results. I handle Google Guaranteed setup, budget pacing, dispute filing, and review velocity so your cost per lead keeps falling.
The cheapest qualified clicks most advertisers ignore. Clean imports instead of lazy Google mirrors, plus Bing-specific audience and LinkedIn profile targeting.
Simple, fast sites and campaign-matched landing pages built to convert the clicks your ads pay for, not to win design awards.
Review generation follow-up, response templates and review dispute help that protect your brand while you focus on the work.
Trained phone agents answer the leads your ads generate, book appointments and follow up so you stop losing jobs to voicemail.
A home services account I took over. Same budget, better structure, tighter search terms.
Cost per lead
down 60%
Qualified leads per month
up 184%
Wasted search term spend
down 32 pts
Account snapshot
Cost per lead
down 60%
Lead volume
up 184%
Budget change
none
Results vary by market, budget and sales process. Figures reflect one client account over a six month period.
I review the account in depth, find the wasted spend, then walk you through findings on a one hour review.
Structure first, then keywords, negatives and ad copy.
Search terms, bids, budget pacing and LSA disputes, every single week.
Leads, cost per lead and closed revenue. No vanity dashboards.
I'm a Google Ads specialist with 18 years of experience managing paid search campaigns for service businesses. To date, I've managed over $70 million in ad spend and counting.
There is no junior team, no offshore handoff and no account manager relaying messages. You work directly with the person changing bids, writing ads and reporting on results.
Connect on LinkedIn18
Years of Google Ads experience
$70M+
In ad spend managed
1 operator
No account manager layer
30 days notice
Month to month cancellation
Brandon restructured our Google Ads campaigns and the phone started ringing. Within 60 days our cost per lead dropped and we had a steady stream of landscaping projects lined up.
Mike T.
Landscaping
We had tried other agencies before, but Brandon actually owns the work. Our pest control leads are consistent, qualified, and easy to track. Best investment we've made in marketing.
Sarah K.
Pest Control
Brandon handles our arborist and home services campaigns. The leads are high quality and our cost per call has dropped significantly. No junior team, no handoffs, just real results.
David R.
Arborist and Home Services
Your clients. My expertise. Your brand. I provide white label Google Ads management for agencies that want to offer expert PPC without adding a full time hire.
Management fees only. Ad spend is paid directly to Google and Microsoft. No contracts.
Up to $2,000 in monthly ad spend
Up to $3,000 in monthly ad spend
$3,000 to $5,000 monthly ad spend
$5,000 to $10,000 monthly ad spend
$10,000 to $30,000 monthly ad spend
Anything above $30,000 in monthly spend
I review your account before we meet to analyze account health and find problem areas and solutions for success. We then have a one hour meeting to go through my findings and build a road map for you to follow.
Run your own account and need a hand? Work weekly, monthly or one time. We can work inside your account or one of mine to sharpen your skills and pressure test the strategy you have in place.
No. Management is a fixed monthly fee based on your spend tier, so your cost is predictable and never a moving cut of your budget.
I work with local service businesses across North America. Whether you are in a single city or running crews, clinics, or offices across multiple states, the accounts are built to work in your markets.
Service is month to month. If you need to cancel, just give 30 days' written notice. No penalties, no hidden fees, and you keep full ownership of your ad accounts and data.
Send a message and I'll follow up within one business day to scope the work.