Every account is fully documented with continuity coverage, so your campaigns are never dependent on a single day.
Zincone Search Engine Marketing runs Google Ads, Google Local Services Ads and Microsoft Ads for local service businesses that need the phone to ring — then builds the websites, reputation follow-up and phone agents that turn those clicks into booked jobs. Run personally, never by an agency pod.
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Track record
$70M+ in ad spend managed
Across 18 years of paid search for local service businesses in the United States and Canada, managed personally.
Platforms I manage
Industries I specialize in
Tell me what you are spending, what is broken, and what a good lead looks like. I will follow up within one business day.
Brandon Zincone is a freelance Google Ads specialist and PPC consultant based in Ontario, Canada, working with local service businesses across North America. He has 18 years of paid search experience and has managed more than $70 million in ad spend across Google Ads, Google Local Services Ads and Microsoft Ads.
Every account is run personally, on a flat monthly fee rather than a percentage of ad spend, month to month with 30 days notice to cancel. Typical clients are landscaping, lawn care, pest control, tree service, HVAC, plumbing and roofing companies, plus legal, medical, dental, automotive, cleaning, and other local service businesses that need reliable leads. I also work with agencies that need white label Google Ads management.
I run the follow-up systems through Go High Level too: simple websites and landing pages, reputation review requests and response help, and trained phone agents who answer the leads your ads generate so nothing falls through the cracks.
Most accounts I take over are bleeding budget on broad match waste, bloated keyword lists and weak ad copy. I fix the leaks first, then scale what works.
Ads send traffic. Websites, reputation follow-up and phone agents turn that traffic into booked jobs. I run it all through Go High Level so nothing falls between the click and the customer.
Search, Performance Max and remarketing built around profit, not impressions. Tight match type control, negative keyword hygiene and ad copy that earns the click.
The pay per lead unit above the search results. I handle Google Guaranteed setup, budget pacing, dispute filing, and review velocity so your cost per lead keeps falling.
The cheapest qualified clicks most advertisers ignore. Clean imports instead of lazy Google mirrors, plus Bing-specific audience and LinkedIn profile targeting.
Simple, fast sites and campaign-matched landing pages built to convert the clicks your ads pay for, not to win design awards.
Review generation follow-up, response templates and review dispute help that protect your brand while you focus on the work.
Trained phone agents answer the leads your ads generate, book appointments and follow up so you stop losing jobs to voicemail.
I specialize in managing Google Ads across multiple locations, structured so each location has its own defendable budget, with location level reporting, market by market performance comparison, and one senior operator (me) on the account.
I build custom websites and landing pages for local service businesses — designed to turn visitors into calls, not just look pretty. Quoted as a one-time project fee, plus $97/month for hosting, updates, and support — you own everything when it's done.
Clear quote buttons, service pages and local proof, laid out mobile first.
Phone number up top, trust signals where hesitation happens.
Book a call, get a plan, go live in days. No months-long onboarding, no handoffs.
Tell me what you are spending and what a good lead looks like. Free, no pressure.
I review the account in depth, find the wasted spend, then walk you through findings on a one hour review.
Structure first, then keywords, negatives and ad copy. Campaigns live in days.
Search terms, bids, budget pacing and LSA disputes, every single week, with plain reporting.
I'm a Google Ads specialist with 18 years of experience managing paid search campaigns for service businesses. To date, I've managed over $70 million in ad spend and counting.
There is no junior team, no offshore handoff and no account manager relaying messages. You work directly with the person changing bids, writing ads and reporting on results.
Every account is fully documented with continuity coverage, so your campaigns are never dependent on a single day.
Connect on LinkedIn0
Years of Google Ads experience
$0M+
In ad spend managed
1 operator
No account manager layer
30 days notice
Month to month cancellation
Real reviews from local service businesses across North America.
“Brandon restructured our Google Ads campaigns and the phone started ringing. Within 60 days our cost per lead dropped and we had a steady stream of landscaping projects lined up.”
Mike T.
Landscaping
Your clients. My expertise. Your brand. I provide white label Google Ads management for agencies that want to offer expert PPC without adding a full time hire.
Management fees only. Ad spend is paid directly to Google and Microsoft. No contracts.
Up to $2,000 in monthly ad spend
Up to $3,000 in monthly ad spend
$3,000 to $5,000 monthly ad spend
$5,000 to $10,000 monthly ad spend
$10,000 to $30,000 monthly ad spend
Anything above $30,000 in monthly spend
I review your account before we meet to analyze account health and find problem areas and solutions for success. We then have a one hour meeting to go through my findings and build a road map for you to follow.
Run your own account and need a hand? Work weekly, monthly or one time. We can work inside your account or one of mine to sharpen your skills and pressure test the strategy you have in place.
No. Management is a fixed monthly fee based on your spend tier, so your cost is predictable and never a moving cut of your budget.
I work with local service businesses across North America. Whether you are in a single city or running crews, clinics, or offices across multiple states, the accounts are built to work in your markets.
Service is month to month. If you need to cancel, just give 30 days' written notice. No penalties, no hidden fees, and you keep full ownership of your ad accounts and data.
Send a message and I'll follow up within one business day to scope the work.