Google Ads for Fence Companies

Fence jobs vary from a small privacy fence to a large commercial install. I manage fencing PPC around material intent, project size, and geography so your estimator spends time on real bids instead of chasing price shoppers.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Material specific searches lumped into one campaign
Leads expecting phone quotes for tiny repairs
Commercial and residential intent mixed together
No follow up on estimate requests

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Google Local Services Ads management and bad lead disputes
Call and form lead review so budget follows real jobs
Plain language monthly reporting you can actually read

Common questions

Can you target specific fence materials?

Yes. Wood, vinyl, aluminum, and chain link each get their own keyword themes and landing pages so messaging matches intent.

What is a good cost per fence lead?

It varies by market and average project size, but most fence companies see leads between $60 and $180 with tight targeting.

Do you handle commercial fencing too?

Yes, with separate campaigns because the sales cycle, keywords, and landing pages differ from residential work.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.