Google Ads for General Contractors

General contractors need projects that match their crew size and margin, not every kitchen or bathroom inquiry. I manage contractor PPC around project type, budget qualification, and service area so your estimates go to jobs you actually want.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Small repair leads crowding out large renovation projects
Commercial and residential intent mixed together
No budget or scope qualification on the form
Broad terms pulling in DIY and handyman searches

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Call and form lead review so budget follows real clients
Landing page and ad copy aligned to your intake process
Plain language monthly reporting you can actually read

Common questions

Can Google Ads work for high ticket contractor work?

Yes, when campaigns target project specific keywords and landing pages qualify budget and timeline before the estimate.

How do you avoid small job leads?

By using ad copy, keywords, and form questions that emphasize larger renovations, additions, and commercial projects.

What is the contract term?

Month to month with 30 days notice to cancel.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.