Google Ads for House Cleaning Companies

House cleaning profit comes from recurring customers, not one time deep cleans. I manage cleaning PPC around recurring service intent, service area density, and trust signals so your schedule fills with reliable weekly and biweekly cleans.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

One time deep cleans crowding out recurring bookings
Leads from neighborhoods you do not service
No trust signal strategy for in home services
Competing against low priced solo cleaners on broad terms

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Google Local Services Ads management and bad lead disputes
Call and form lead review so budget follows real jobs
Plain language monthly reporting you can actually read

Common questions

How do you get more recurring cleaning clients?

By targeting recurring service keywords, emphasizing trust and insurance on landing pages, and using ad copy that speaks to ongoing service.

Should I use Local Services Ads for house cleaning?

Yes, where available. LSA builds trust through Google Guaranteed and works on a pay per lead model.

What is the management fee structure?

Flat monthly fee based on ad spend tier. Never a percentage of your spend.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.