Mold remediation sits between emergency and education. Some homeowners panic, others want testing first. I manage mold PPC so inspection leads are separated from full remediation leads, and so DIY testing searches do not drain the budget.
Both, but separately. Inspections are lower intent and need nurturing; remediation is high ticket and needs immediate response.
Extensive negative keywords for test kits, home remedies, and how to content, plus ad copy that emphasizes professional remediation.
Flat monthly fee based on your ad spend. No percentage markup and no long term contract.
Send a few details about your account and I'll follow up within one business day.