Google Ads for Insurance Agents

Insurance shoppers compare options quickly. They want a quote and they want it now. I manage insurance PPC around line of business, quote intent, and local licensing so your producers talk to shoppers, not researchers.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Auto, home, life, and commercial lines all in one campaign
Quote comparison sites driving up costs
No state licensing or appointment messaging
Leads outside the licensed territory

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Call and form lead review so budget follows real clients
Landing page and ad copy aligned to your intake process
Plain language monthly reporting you can actually read

Common questions

Can Google Ads work for independent insurance agents?

Yes, when campaigns target specific lines of business and landing pages offer fast quotes or consultation booking.

How do you avoid quote comparison sites?

Negative keywords for aggregator brands and cheap quote terms, plus ad copy that emphasizes local service and personal consultation.

What does management cost?

Flat monthly fee based on ad spend. No percentage of spend.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.