Lawn care is a route density business. A lead ten minutes outside your zone can be worth less than nothing. I manage lawn care, mowing and home services PPC accounts around geography, recurring contract value, and cost per acquired route, not raw lead counts.
Yes, when the targeting is tight. Small crews win by owning a small radius with strong ads rather than spreading a thin budget across a whole metro.
Radius and location targeting built around your actual service zones, plus location based bid adjustments and address qualifying questions in the form.
Yes, including Google Guaranteed onboarding, budget pacing by service area, and weekly disputes on bad leads.
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