Tree work swings between $300 trims and $8,000 removals, and storm weeks can double demand overnight. I manage tree service accounts so budget follows removal and emergency intent instead of price shoppers, and so you can scale spend the week the wind hits.
Yes. Removal and stump grinding get their own campaigns, keywords, and budgets, and trimming terms get capped so they cannot eat the high ticket budget.
Budgets and bids get raised on emergency terms while demand is live, then pulled back once it normalizes. That responsiveness is where most of the profit is.
Yes, and the certification goes into the ad copy, extensions and landing message because it measurably improves click quality.
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