Pest control is urgency driven. Someone finds bed bugs at 11pm and calls whoever shows up first. Speed, ad position on emergency terms, and clean call tracking decide whether that job is yours. I manage pest control accounts around emergency intent and recurring plan value.
It varies by market and pest type, but most accounts I manage land between $40 and $120 per lead, with termite and bed bug running higher than general pest.
Almost always. LSA sits above the search results, is pay per lead, and Google Guaranteed status is a strong trust signal for an in home service.
Pest control has short consideration cycles, so calls usually start within days. Meaningful cost per lead improvement typically shows in the first 30 to 60 days.
Send a few details about your account and I'll follow up within one business day.