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Google Ads for Criminal Defense Lawyers

Criminal defense clients search in crisis. They need immediate help and want to talk to a lawyer today. I manage criminal defense PPC around charge type, urgency, and local jurisdiction so your intake team connects with defendants who need representation now.

Book a ConsultationWhat you get
18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Generic lawyer searches wasting budget
No charge type separation for DUI, drug, assault, etc.
After hours leads missed by slow intake
Landing pages that do not build immediate trust

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent case type keywords
Weekly search term review and negative keyword pruning
Call and form intake review so budget follows qualified cases
Ad copy and extensions that comply with state bar rules
Plain language monthly reporting you can actually read

Common questions

Can Google Ads work for criminal defense?

Yes, when campaigns target charge specific keywords and landing pages emphasize immediate consultation and discretion.

How do you avoid low intent inquiries?

Negative keywords for general legal advice, jobs, and research terms, plus ad copy that speaks directly to people facing charges.

What is the management fee?

Flat monthly fee based on ad spend tier. No percentage of spend and no long term contract.

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Let's talk

Send a few details about your account and I'll follow up within one business day.

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