Personal injury is one of the most competitive and expensive spaces in paid search. Every click costs real money, so intent and intake quality matter more than volume. I manage PI PPC around case type, geography, and intake speed so your firm gets serious inquiries, not tire kickers.
Clicks are expensive, but a single good case justifies the spend. The key is filtering out low value inquiries before they cost you money.
By using case specific keywords, negative keywords for irrelevant injuries, and intake forms that ask about accident date, location, and treatment.
Yes. Ad copy and extensions are written to comply with common bar requirements, though final approval should come from your firm.
Send a few details about your account and I'll follow up within one business day.