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Google Ads for Estate Planning Attorneys

Estate planning clients plan ahead, but they often search after a life event. I manage estate planning PPC around will, trust, and probate intent, local jurisdiction, and consultation booking so your firm gets clients who are ready to protect their assets.

Book a ConsultationWhat you get
18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Will, trust, and probate intent mixed together
Leads from outside your licensed state
No appointment or workshop funnel
Ad copy that sounds too aggressive for sensitive planning

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent case type keywords
Weekly search term review and negative keyword pruning
Call and form intake review so budget follows qualified cases
Ad copy and extensions that comply with state bar rules
Plain language monthly reporting you can actually read

Common questions

Can Google Ads work for estate planning?

Yes. Searches are lower volume but high intent, so tight geo targeting and clear consultation offers work well.

How do you target the right clients?

By separating will, trust, and probate keywords, using age and household targeting where available, and qualifying assets in intake.

What does management cost?

Flat monthly fee based on ad spend. No percentage markup.

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Let's talk

Send a few details about your account and I'll follow up within one business day.

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