Google Ads for Family Lawyers

Family law clients are going through something personal. They want compassion, discretion, and local expertise. I manage family law PPC around case type, geography, and consultation intent so your firm connects with people ready to take the next step.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Divorce, custody, and support searches all in one campaign
Leads looking for free advice instead of representation
No intake process to identify urgency and jurisdiction
Ad copy that does not convey empathy and discretion

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent case type keywords
Weekly search term review and negative keyword pruning
Call and form intake review so budget follows qualified cases
Ad copy and extensions that comply with state bar rules
Plain language monthly reporting you can actually read

Common questions

Can Google Ads generate family law consultations?

Yes. The key is targeting case specific keywords with landing pages that build trust and make booking a consultation easy.

How do you handle sensitive ad copy?

Copy is written with empathy and discretion, and all ads are reviewed for compliance with your state bar rules.

What is the contract?

Month to month. Cancel with 30 days notice.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.