Pool service lives on recurring routes. A one time cleanup lead has a very different value than a weekly service customer. I build pool PPC around service type, seasonality, and route density so your ad spend grows the recurring base.
Yes, when the campaigns target weekly and biweekly service keywords and the landing page pushes recurring signups over one time cleanups.
Budget and bids rise before open season and peak summer, then taper as closings slow demand.
Yes, with separate campaigns and landing pages because the value and sales process are very different.
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