Google Ads for Roofing Companies

Roofing has some of the highest click costs in home services and some of the highest job values. That combination punishes sloppy accounts fast. I manage roofing PPC around replacement intent, storm response, and lead quality rather than volume.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Paying premium clicks for small repair requests
Storm demand missed because budgets were not raised in time
Lead forms filled by other contractors and suppliers
Insurance claim searches mixed with cash replacement buyers

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Google Local Services Ads management and bad lead disputes
Call and form lead review so budget follows real jobs
Plain language monthly reporting you can actually read

Common questions

What is a realistic cost per roofing lead?

In most North American markets, $80 to $250 per lead depending on competition, with replacement intent at the higher end and repair lower.

Can you scale during storm season?

Yes. Storm response is planned in advance so budgets, ad copy, and geography can move within hours instead of weeks.

Do you require a contract?

No. Flat monthly fee, cancel with 30 days notice.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.