Roofing has some of the highest click costs in home services and some of the highest job values. That combination punishes sloppy accounts fast. I manage roofing PPC around replacement intent, storm response, and lead quality rather than volume.
In most North American markets, $80 to $250 per lead depending on competition, with replacement intent at the higher end and repair lower.
Yes. Storm response is planned in advance so budgets, ad copy, and geography can move within hours instead of weeks.
No. Flat monthly fee, cancel with 30 days notice.
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