Google Ads for Solar Installation Companies

Solar is a high ticket, long sales cycle purchase. The leads that matter are homeowners with roof authority and a real utility bill. I manage solar PPC around buyer qualification, financing intent, and consultation booking so your reps spend time with viable prospects.

18 years of Google Ads experience$70M+ in managed ad spendFlat monthly fee, 30 days notice to cancel

What usually goes wrong in these accounts

Leads from renters and tenants who cannot install
Search terms mixing solar with roofing or general electrical
Financing and cash buyers treated the same
No qualification before the consultation call

What is included every month

Account audit or full rebuild before spend increases
Search campaigns built around high intent service keywords
Weekly search term review and negative keyword pruning
Call and form lead review so budget follows real clients
Landing page and ad copy aligned to your intake process
Plain language monthly reporting you can actually read

Common questions

What is a good cost per solar lead?

It varies widely by market and financing offer, but qualified residential solar leads often land between $100 and $300 with proper targeting.

Do you target just homeowners?

Yes. Keywords, ad copy, and landing page forms are all built to filter out renters and pre qualify roof ownership.

Can you run ads for solar financing offers?

Yes. Financing, lease, PPA, and cash purchase campaigns are separated so messaging matches the buyer.

Related pages

Let's talk

Send a few details about your account and I'll follow up within one business day.